Colm Mac Mathúna
I conceptualised and designed everything in this portfolio (including the flowers).
I’m 26, from Dublin and have worked as an Art Director/Graphic Designer in Ireland, France and Spain.
I speak Spanish and French fluently (C1/professional level).
To see a wider range of projects I’ve worked on, please visit my Behance profile (link in the top right corner) or email me (link also the top right corner).
St. Patrick’s Day Campaign
Social Media | Digital | Packaging
Brief: Remind people - in an authentically Irish way - of the age old link between Ireland and the Cadbury Dairy Milk bar for St. Patrick’s Day.
Idea: Translate the name of the bar into Irish/Gaeilge for special edition packaging to show that Cadbury don’t just paint things green.
Normal packaging design in 2020.
We had to keep the style and typeface while also fitting the entire translation onto the bar for the special edition packaging.
The normal packaging changed in 2021.
When the campaign launched again in 2021, the branding had changed, so the special edition packaging also had to change.
Father’s Day Campaign
Social Media, Digital, Print & OOH
Brief: Create a link between Father’s Day and the Toblerone chocolate bar.
Idea: Use a classic Irish colloquialism - spending time on your (Tobler)own - to encourage people to spend some time alone with the old man on Father’s Day.
We used the chocolate triangle itself to represent activities you should skip in favour of spending some quality time with your dad.
We opted for recognisable symbols and common activities, such as Netflix...
Or the classic camping...
The final line tied the campaign up in a uniquely Irish way.
Herstory Campaign
Activation | Print
Brief: History has largely been written by men. How can we commemorate the Irish women who have played major roles in our history but have not been recognised in the literature.
Idea: Statues are society’s way of recognising a person’s achievements, but Ireland has very few statues of women. We highlighted this by constructing a plinth with an inscription dedicated to influential women who should be standing on it.
Once EPIC bought the idea, we had the plinth built and sent to the city centre.
We positioned it alongside famous statues of men to gather attention and for photo opportunities.
The campaign that ran alongside it used typography and a simple colour pallet.
I designed brochures that were then printed out and given to members of the public...
with information on the campaign, where the plinth will go next and a map to the museum.
Ocean Collection & Rower
Illustration
Ocean Collection: Create a series of illustrations that are closely related in theme, but very different in execution, using maximum 2-3 colours per illustration.
Rower: Create an image that epitomises my journey to work every morning = racing the rowers as I cycle along El Río Guadalquivir, Seville.
Sunset
Dusk
Moon
Night
Dawn
Rower, plane & star.
New Normal Campaign
Digital
Brief: A digital campaign to raise awareness about Barnardos new service for parents who are struggling with 24/7 indoor life with their children during the pandemic.
Idea: An image that perfectly demonstrates the collision between work stress and parenting stress.
I found a base visual on which the campaign could be built.
Then began to add elements associated with children and messiness/playfulness.
The final campaign ran across all digital formats, containing the copy and contact information.
A white day planner open to Wednesday with handwritten tasks and pink and green highlighters nearby. A cup of coffee on a white saucer is partially visible beside the planner. A green promotional banner with white text overlayed at the bottom encourages calling a Covid-19 support line, and there is a logo for Barnardos.
A green informational sign with white text that reads, 'For help with the new normal, call our new Covid-19 Parent Support Line,' along with a logo of three figures holding hands and the word 'Barnardos'. To the right, there is a coffee cup on a saucer, a notebook with handwritten notes and colorful highlighting, a green marker, and part of a clipboard.
A promotional graphic with a green background on the left side, featuring white text that reads: "For help with the new normal, call our new Covid-19 Parent Support Line." There is a white button with green text saying "Find out more" and the Barnardos logo and registration number beneath it. On the right side, a light wooden surface with a white plate holding a cup of black coffee, and a desk calendar page showing Wednesday's schedule with handwritten notes and pink and green markers.
Green banner with white text promoting the Barnardos Covid-19 Parent Support Line, including a call to action button labeled 'Find out more'.
Saint Charles Biarritz
Clothing | Fashion
Brief: Create a minimalist design for a range of t-shirts inspired by the quiet Saint Charles neighbourhood of Biarritz, France.
Idea: Give the text a slightly lighter, faded tone than the t-shirt’s colour, reflecting the subtlety of the central ‘quartier’. I applied this to six different colours.
First, I had to design the technical file for each colour t-shirt, with measurements, typeface, RGB values, reference (for furnisher) and size.
After ordering 120 t-shirts (20 x 6 colours), we then began the process of marketing them. I did this through Instagram...
selling 12 t-shirts - €30 each - on my first day to people back in Ireland, posting them with a courier.
Design sketch of a navy T-shirt with measurements, color specifications, and branding details, labeled as Collection Saint Charles, size medium, reference STTU758, made of unisex rocker style. The shirt is French Navy, with additional color options for police colors including Off-White, Colm Orange, Sonia Pink, and Faded.
Black T-shirt with white text that reads 'Saint Charles Biarritz' hanging on a wooden hanger among other colorful T-shirts on a clothing rack outdoors.
A young man sitting outdoors at a table, smiling and holding a glass of red wine, with three older adults in the background engaging in conversation.
Design diagram of a light blue unisex T-shirt titled Saint Charles, featuring measurements and color details. The shirt is labeled as Sky Blue with RGB values 163, 190, 220. Surrounding text provides references for police colors including Off-White, Colm Orange, Sonia Pink, and Faded, with respective color codes and RGB values.
Light blue T-shirt with white text reading "Saint Charles Biarritz" hanging on a wooden hanger outdoors, with yellow, green, and gray T-shirts hanging behind it.
A man standing on rocks near the water at sunset, with a city skyline and church spires in the background.
Green T-shirt with white text that reads "Saint Charles Biarritz" hanging outdoors on a wooden hanger with greenery and flowers in the background.
Gray T-shirt hanging on a wooden hanger with the text 'Saint Charles Biarritz' printed on it, outdoors among green plants and gravel ground.
Yellow T-shirt with white text reading "Saint Charles Biarritz" hanging on a wooden hanger, with green and gray shirts partially visible behind.
Black Friday Campaign
Television | Radio | Digital
Brief: Create hype around The Independent’s special offer of one year’s subscription during Black Friday week.
Idea: Show people that, “it’s the best week to get the whole year.” across all platforms. TV ad: https://www.youtube.com/watch?v=Qa-jPmeg_2w
