Colm Mac Mathúna
I conceptualised and designed everything in this portfolio (including the flowers).
I’m 26, from Dublin and have worked as an Art Director/Graphic Designer in Ireland, France and Spain.
I speak Spanish and French fluently (C1/professional level).
To see a wider range of projects I’ve worked on, please visit my Behance profile (link in the top right corner) or email me (link also the top right corner).
St. Patrick’s Day Campaign
Social Media | Digital | Packaging
Brief: Remind people - in an authentically Irish way - of the age old link between Ireland and the Cadbury Dairy Milk bar for St. Patrick’s Day.
Idea: Translate the name of the bar into Irish/Gaeilge for special edition packaging to show that Cadbury don’t just paint things green.
Normal packaging design in 2020.
We had to keep the style and typeface while also fitting the entire translation onto the bar for the special edition packaging.
The normal packaging changed in 2021.
When the campaign launched again in 2021, the branding had changed, so the special edition packaging also had to change.
Father’s Day Campaign
Social Media, Digital, Print & OOH
Brief: Create a link between Father’s Day and the Toblerone chocolate bar.
Idea: Use a classic Irish colloquialism - spending time on your (Tobler)own - to encourage people to spend some time alone with the old man on Father’s Day.
We used the chocolate triangle itself to represent activities you should skip in favour of spending some quality time with your dad.
We opted for recognisable symbols and common activities, such as Netflix...
Or the classic camping...
The final line tied the campaign up in a uniquely Irish way.
Herstory Campaign
Activation | Print
Brief: History has largely been written by men. How can we commemorate the Irish women who have played major roles in our history but have not been recognised in the literature.
Idea: Statues are society’s way of recognising a person’s achievements, but Ireland has very few statues of women. We highlighted this by constructing a plinth with an inscription dedicated to influential women who should be standing on it.
Once EPIC bought the idea, we had the plinth built and sent to the city centre.
We positioned it alongside famous statues of men to gather attention and for photo opportunities.
The campaign that ran alongside it used typography and a simple colour pallet.
I designed brochures that were then printed out and given to members of the public...
with information on the campaign, where the plinth will go next and a map to the museum.
Ocean Collection & Rower
Illustration
Ocean Collection: Create a series of illustrations that are closely related in theme, but very different in execution, using maximum 2-3 colours per illustration.
Rower: Create an image that epitomises my journey to work every morning = racing the rowers as I cycle along El Río Guadalquivir, Seville.
Sunset
Dusk
Moon
Night
Dawn
Rower, plane & star.
New Normal Campaign
Digital
Brief: A digital campaign to raise awareness about Barnardos new service for parents who are struggling with 24/7 indoor life with their children during the pandemic.
Idea: An image that perfectly demonstrates the collision between work stress and parenting stress.
I found a base visual on which the campaign could be built.
Then began to add elements associated with children and messiness/playfulness.
The final campaign ran across all digital formats, containing the copy and contact information.
A daily planner page for Wednesday with handwritten scheduled tasks, colorful markers, and a cup of coffee nearby. There is a green advertisement banner below for a Covid-19 Parent Support line with a 'Find out more' button and Barnardos logo.
A green banner with white text promoting the Barnardos Covid-19 Parent Support Line, alongside a top view of a cup of coffee, a notepad with handwritten notes, and a green marker.
A flyer with green background and white text about a Covid-19 parent support line on the left, and a close-up of a day planner page with handwritten notes and pink and green highlighters on the right.
Green banner with white text promoting the Barnardos Covid-19 Parent Support Line and a white button labeled 'Find out more'.
Saint Charles Biarritz
Clothing | Fashion
Brief: Create a minimalist design for a range of t-shirts inspired by the quiet Saint Charles neighbourhood of Biarritz, France.
Idea: Give the text a slightly lighter, faded tone than the t-shirt’s colour, reflecting the subtlety of the central ‘quartier’. I applied this to six different colours.
First, I had to design the technical file for each colour t-shirt, with measurements, typeface, RGB values, reference (for furnisher) and size.
After ordering 120 t-shirts (20 x 6 colours), we then began the process of marketing them. I did this through Instagram...
selling 12 t-shirts - €30 each - on my first day to people back in Ireland, posting them with a courier.
A clothing label and color palette for a Saint Charles unisex t-shirt in navy blue, with measurements and color codes, titled 'Collection Saint Charles.'
Black T-shirt hanging on a wooden hanger with white text that reads 'Saint Charles Biarritz'. Several other T-shirts in different colors are hanging behind it.
A young man smiling and holding a glass of red wine, seated outdoors at a table with other people in the background.
An informational chart for a unisex T-shirt from the Saint Charles collection in Sky Blue color. The shirt features a design with the text 'Saint Charles Biarritz' and measurements for the design placement. It also shows color options for police uniforms: Off-White, Colm Orange, Sonia Pink, and Faded, with their respective RGB color codes.
Light blue T-shirt with the text 'Saint Charles Biarritz' hanging on a wooden hanger, with yellow, green, and gray T-shirts in the background, outdoors with greenery and small rocks.
A young man in a light blue t-shirt and dark shorts standing near the water during sunset, with a coastal cityscape in the background.
Green T-shirt with light blue text that says "Saint Charles Biarritz" hanging on a wooden hanger outdoors.
Gray T-shirt hanging on a wooden hanger outdoors, with the text 'Saint Charles Biarritz' printed in white on the front.
Yellow T-shirt with
Black Friday Campaign
Television | Radio | Digital
Brief: Create hype around The Independent’s special offer of one year’s subscription during Black Friday week.
Idea: Show people that, “it’s the best week to get the whole year.” across all platforms. TV ad: https://www.youtube.com/watch?v=Qa-jPmeg_2w
